Having a deep understanding of business models and the various patterns’ unique strengths & weaknesses brings a unique advantage to ANY major undertaking (whether related to innovation, strategy, products, marketing, sales, operations, or even technology). Why? Simply put, there is no more effective way to clearly understand the holistic implications of change than by viewing it through the lens of business model analysis. See the Business Model Canvas below (credit Alexander Osterwalder):
At a macro level, a business model represents the method of doing business through which a firm creates, delivers and captures value. It shows the manner by which the firm delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management’s hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.
Something so simple can nonetheless enable a level of analysis rarely seen in any other tool. For small changes, it can encourage a level of rigor that often is overlooked: consider the implications of the specific change across the other building blocks of the business model. For more dramatic changes, using the business model can reveal insights rarely obtained elsewhere: consider a new offering / value proposition relative to the current business model, across all building blocks, and determine if the current model would in fact support the new offering or undermine maximum value delivery.
The breadth and depth of insights following this type of business model-based analysis are unmatched, and Bore Enterprises can help you build this capability into the very fabric of your business.